by Michela Iannotta and Piero Polidoro
Cover by Arthur Polidoro Williams
This book is about narratives and narrativity, which is the principle that organizes every narration.
This book deals with A. J. Greimas’ theory of meaning generation to provide a complete representation of its theoretical foundations, modes of application, and contributions to organizational research and practice.
The aim is to offer an in-depth understanding of Greimasian semiotics, contributing to make its logics and methods fully available to organizational knowledge.
It is recommended to scholars, managers and practitioners who are interested in studying organizations through the structures of their narratives and want to adopt Greimasian categories to construct, interpret, or expand organization-related categories.
It is recommended to young researchers who want to learn how to adopt a generative lens on organizational issues, bearing in mind that it is a journey in which both narrators and recipients have a role in making sense of narratives.