A4LisbonEURAM2019 Final version 001

As mentioned in the post below, it follows our topic for the next EURAM conference. We invite our community to submit papers for EURAM - Lisboa 2019, before than January 15th, 2019.

The track put arts at the core of ‘business for society' research.

Sig 01: Business for Society

Topic: Arts for Business and Society

Proponents: Davide Bizjak, Birgit H. Jevnaker, Wuendelin Küpers, Luigi Maria Sicca and Luca Zan

Deadline for submission: 15th January 2019

In this track we welcome contributions that put arts at the core of ‘business for society’ research. Although Art Management is acknowledged as a research field for around thirty years, it has suffered from the dominance of the North-American Business School model within the broader context of the management establishment as an academic discipline, in the aftermath of the WWII.


Therefore, art and management have been until recently studied as separated concepts looking at how the artists’ activities could be developed in business-based ventures.

Notwithstanding, we look at arts as millennial sources of knowledge, that witness as in the ancient world art was meant as téchne (τέχνη, craft) that nowadays evolves in téchne-logos (λόγος, discourse), hence technology.

Accordingly, we refer to the etymological meaning of art, which derives from the latin word Ar-tem and formerly from the Aryan root Ar. Artem indicates the practice of giving value to the human action, and managing the own interests. The root Ar means moving onwards, thus innovating and renewing. From art derives also artefact, artificial, artisan, i.e. produced by humans.

Drawing on the ancient and very societal oriented roots of the word art, we welcome empirical and conceptual papers that address, even not exclusively, the following themes:

  • Performing and visual arts. Theatre, Dance, General Gymnastics, Magic, Mime, Music Opera, Puppetry, Ventriloquism. To look at as a not exhaustive list for business cases and ‘cases for business’.
  • Organizational aesthetics meant as the sensitive knowledge of organization. How does organizational aesthetics support us in contextualising artefacts, artifices, design and their symbolic meanings?
  • Creativity. The tool through which art engages humans in adding value. From industry creation to creative industries.
  • Arts and technology. How do technologies intertwine artistic experiences? And then how do they nurture the managerial knowledge? From sound technologies to multimedial platforms.
  • Arts and professional communities. Understanding the world of arts in those sectors that are less concerned with current days’ creativity, such as archaeology or heritage professions, could open yet another stream of reflection on knowledge production and transfer.
  • Spacing arts. Physical spaces are never neutral in producing and cultivating art. From archaeological sites to urban renewal and smart cities, all these spaces can be addressed to foster the role of art in developing sustainable businesses for societies.
  • Sustainable action by integrating praxis, practice and practical wisdom (phrónêsis). Prâxis allows considering the entwinement of performative actions, practices and practitioners, and the performative process of all of them as a holistic nexus.

Please contact the proponents for any queries:

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